The Main Reason Business Ideas Fail
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It is no secret, 'the world is changing'. Blink and everything is different. It’s also no secret that ideas are instrumental in adapting to change and, in many cases, instigating it. So why then aren’t more organizations more successful in generating viable, ‘outside the box’ ideas? In a survey we conducted, we unearthed the biggest barrier to creativity in an organization is Risk Aversion! Not lack of talent. Right now your competitors are coming up with ideas. Think about it. As you read this they are probably brainstorming how to better connect with their clients, how to invent the next new product, and how to streamline their systems to get a more competitive edge…over you. To outgun them, just having ideas isn’t the answer - you need to have OUTSTANDING ideas. You need to stop playing safe and generate ideas that drive your business forward, because having adequate business ideas won’t get you to the next level. You need to push past adequate and obvious and come up wit...